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Good stories don’t write themselves.

That’s why I’m a content strategist who helps brands uncover the right angle and turn ideas into creative marketing experiences.

After all, stories are more than words or visuals, more than selling or entertainment. Really good stories give people the opportunity to connect with your brand on a deeper, more human level and in a way they won’t forget.

Let's work together

Portfolio

Fwd: Thinking Event Series

Fwd: Thinking Event Series

Fwd: Thinking Event Series

I led messaging and promotion for a multi-event series featuring leaders from brands like Beats by Dre, Neutrogena, and Forbes. For each event, I shaped the positioning of the speaker, refined their abstract, and developed the messaging angle to make it resonate with marketers. I also wrote all supporting copy — landing pages, emails, organic social, and paid ads — and built the promotional strategy across channels.

Results: 
- Generated 3,300+ registrants
- Influenced 200+ opportunities
- Contributed to $650K in closed-won revenue

Acoustic Rebrand

Acoustic Rebrand

Acoustic Rebrand

After positioning sessions with Firebrick Consulting, I worked with the CMO and Brand Creative team to bring our new brand to life across every digital touchpoint. I rewrote the website to reflect our updated value prop, created social posts to build excitement around the launch, and wrote a blog post explaining what changed and why it matters to ecommerce marketers. This rebrand project was all about translating high-level positioning into clear, differentiated messaging.

Acoustic Product Launches

Acoustic Product Launches

Acoustic Product Launches

Each month, I turned product updates into content prospects and customers actually want to read. I write release emails, “What’s New” blog posts, use cases, and social posts that highlight not just what shipped but why it matters. I also created deeper feature-focused blog content to support middle-of-funnel education that drives more conversions and product adoption.

Acoustic Use Case Library

Acoustic Use Case Library

Acoustic Use Case Library

I created a use case library for marketers that connected common marketing goals with clear, actionable ways to use Acoustic Connect to achieve them. The library translated product capabilities into real-world marketing scenarios, such as lead generation, audience engagement, and retention, by outlining the objective, best practices, and step-by-step workflows. This resource helped marketers move beyond simply learning about the features, and instead, understand how to apply the product to accomplish specific outcomes.

The GTM Lab Event

The GTM Lab Event

The GTM Lab Event

I led content development and positioning for Drift’s flagship event, The GTM Lab, refreshing its science theme and shaping the event’s messaging across the landing page, promotional emails, and social channels to drive awareness and registrations.

Results:
- Generated $130,000 in pipeline revenue and 983% ROI
- Won B2B’s Choice Award and Killer Content Award from Demand Gen Report

Drift Brand Guide

As Drift’s brand evolved, I partnered with the Lead Visual Designer to establish clear creative standards and strengthen how we showed up across campaigns and channels. I created external guidelines that captured our voice, tone, and storytelling principles, ensuring every piece of content — from web copy to event assets — felt consistent and on-brand. We also collaborated on defining our visual standards to further unify the look and feel of Drift’s creative presence.

Drift Conversational AI

Drift Conversational AI

Drift Conversational AI

I drove the content development for Drift’s new AI product rollout, including writing the product web page, social copy, and customer and prospect emails. I collaborated closely with the Product Marketing Manager to craft clear, differentiated messaging and with the Visual Designer to ensure a cohesive web experience. To support sales-led outreach, I also wrote an ABM email for key target accounts. Recognizing an opportunity to capture earlier-stage interest, I partnered with an SEO Specialist to integrate FAQs based on high-traffic search terms around AI.

Fwd: Thinking Event Series

Fwd: Thinking Event Series

Fwd: Thinking Event Series

I led messaging and promotion for a multi-event series featuring leaders from brands like Beats by Dre, Neutrogena, and Forbes. For each event, I shaped the positioning of the speaker, refined their abstract, and developed the messaging angle to make it resonate with marketers. I also wrote all supporting copy — landing pages, emails, organic social, and paid ads — and built the promotional strategy across channels.

Results: 
- Generated 3,300+ registrants
- Influenced 200+ opportunities
- Contributed to $650K in closed-won revenue

Acoustic Rebrand

Acoustic Rebrand

Acoustic Rebrand

After positioning sessions with Firebrick Consulting, I worked with the CMO and Brand Creative team to bring our new brand to life across every digital touchpoint. I rewrote the website to reflect our updated value prop, created social posts to build excitement around the launch, and wrote a blog post explaining what changed and why it matters to ecommerce marketers. This rebrand project was all about translating high-level positioning into clear, differentiated messaging.

Acoustic Product Launches

Acoustic Product Launches

Acoustic Product Launches

Each month, I turned product updates into content prospects and customers actually want to read. I write release emails, “What’s New” blog posts, use cases, and social posts that highlight not just what shipped but why it matters. I also created deeper feature-focused blog content to support middle-of-funnel education that drives more conversions and product adoption.

Acoustic Use Case Library

Acoustic Use Case Library

Acoustic Use Case Library

I created a use case library for marketers that connected common marketing goals with clear, actionable ways to use Acoustic Connect to achieve them. The library translated product capabilities into real-world marketing scenarios, such as lead generation, audience engagement, and retention, by outlining the objective, best practices, and step-by-step workflows. This resource helped marketers move beyond simply learning about the features, and instead, understand how to apply the product to accomplish specific outcomes.

The GTM Lab Event

The GTM Lab Event

The GTM Lab Event

I led content development and positioning for Drift’s flagship event, The GTM Lab, refreshing its science theme and shaping the event’s messaging across the landing page, promotional emails, and social channels to drive awareness and registrations.

Results:
- Generated $130,000 in pipeline revenue and 983% ROI
- Won B2B’s Choice Award and Killer Content Award from Demand Gen Report

Drift Brand Guide

As Drift’s brand evolved, I partnered with the Lead Visual Designer to establish clear creative standards and strengthen how we showed up across campaigns and channels. I created external guidelines that captured our voice, tone, and storytelling principles, ensuring every piece of content — from web copy to event assets — felt consistent and on-brand. We also collaborated on defining our visual standards to further unify the look and feel of Drift’s creative presence.

Drift Conversational AI

Drift Conversational AI

Drift Conversational AI

I drove the content development for Drift’s new AI product rollout, including writing the product web page, social copy, and customer and prospect emails. I collaborated closely with the Product Marketing Manager to craft clear, differentiated messaging and with the Visual Designer to ensure a cohesive web experience. To support sales-led outreach, I also wrote an ABM email for key target accounts. Recognizing an opportunity to capture earlier-stage interest, I partnered with an SEO Specialist to integrate FAQs based on high-traffic search terms around AI.

Fwd: Thinking Event Series

Fwd: Thinking Event Series

Fwd: Thinking Event Series

I led messaging and promotion for a multi-event series featuring leaders from brands like Beats by Dre, Neutrogena, and Forbes. For each event, I shaped the positioning of the speaker, refined their abstract, and developed the messaging angle to make it resonate with marketers. I also wrote all supporting copy — landing pages, emails, organic social, and paid ads — and built the promotional strategy across channels.

Results: 
- Generated 3,300+ registrants
- Influenced 200+ opportunities
- Contributed to $650K in closed-won revenue

Acoustic Rebrand

Acoustic Rebrand

Acoustic Rebrand

After positioning sessions with Firebrick Consulting, I worked with the CMO and Brand Creative team to bring our new brand to life across every digital touchpoint. I rewrote the website to reflect our updated value prop, created social posts to build excitement around the launch, and wrote a blog post explaining what changed and why it matters to ecommerce marketers. This rebrand project was all about translating high-level positioning into clear, differentiated messaging.

Acoustic Product Launches

Acoustic Product Launches

Acoustic Product Launches

Each month, I turned product updates into content prospects and customers actually want to read. I write release emails, “What’s New” blog posts, use cases, and social posts that highlight not just what shipped but why it matters. I also created deeper feature-focused blog content to support middle-of-funnel education that drives more conversions and product adoption.

Acoustic Use Case Library

Acoustic Use Case Library

Acoustic Use Case Library

I created a use case library for marketers that connected common marketing goals with clear, actionable ways to use Acoustic Connect to achieve them. The library translated product capabilities into real-world marketing scenarios, such as lead generation, audience engagement, and retention, by outlining the objective, best practices, and step-by-step workflows. This resource helped marketers move beyond simply learning about the features, and instead, understand how to apply the product to accomplish specific outcomes.

The GTM Lab Event

The GTM Lab Event

The GTM Lab Event

I led content development and positioning for Drift’s flagship event, The GTM Lab, refreshing its science theme and shaping the event’s messaging across the landing page, promotional emails, and social channels to drive awareness and registrations.

Results:
- Generated $130,000 in pipeline revenue and 983% ROI
- Won B2B’s Choice Award and Killer Content Award from Demand Gen Report

Drift Brand Guide

As Drift’s brand evolved, I partnered with the Lead Visual Designer to establish clear creative standards and strengthen how we showed up across campaigns and channels. I created external guidelines that captured our voice, tone, and storytelling principles, ensuring every piece of content — from web copy to event assets — felt consistent and on-brand. We also collaborated on defining our visual standards to further unify the look and feel of Drift’s creative presence.

Drift Conversational AI

Drift Conversational AI

Drift Conversational AI

I drove the content development for Drift’s new AI product rollout, including writing the product web page, social copy, and customer and prospect emails. I collaborated closely with the Product Marketing Manager to craft clear, differentiated messaging and with the Visual Designer to ensure a cohesive web experience. To support sales-led outreach, I also wrote an ABM email for key target accounts. Recognizing an opportunity to capture earlier-stage interest, I partnered with an SEO Specialist to integrate FAQs based on high-traffic search terms around AI.

Fwd: Thinking Event Series

Fwd: Thinking Event Series

Fwd: Thinking Event Series

I led messaging and promotion for a multi-event series featuring leaders from brands like Beats by Dre, Neutrogena, and Forbes. For each event, I shaped the positioning of the speaker, refined their abstract, and developed the messaging angle to make it resonate with marketers. I also wrote all supporting copy — landing pages, emails, organic social, and paid ads — and built the promotional strategy across channels.

Results: 
- Generated 3,300+ registrants
- Influenced 200+ opportunities
- Contributed to $650K in closed-won revenue

Acoustic Rebrand

Acoustic Rebrand

Acoustic Rebrand

After positioning sessions with Firebrick Consulting, I worked with the CMO and Brand Creative team to bring our new brand to life across every digital touchpoint. I rewrote the website to reflect our updated value prop, created social posts to build excitement around the launch, and wrote a blog post explaining what changed and why it matters to ecommerce marketers. This rebrand project was all about translating high-level positioning into clear, differentiated messaging.

Acoustic Product Launches

Acoustic Product Launches

Acoustic Product Launches

Each month, I turned product updates into content prospects and customers actually want to read. I write release emails, “What’s New” blog posts, use cases, and social posts that highlight not just what shipped but why it matters. I also created deeper feature-focused blog content to support middle-of-funnel education that drives more conversions and product adoption.

Acoustic Use Case Library

Acoustic Use Case Library

Acoustic Use Case Library

I created a use case library for marketers that connected common marketing goals with clear, actionable ways to use Acoustic Connect to achieve them. The library translated product capabilities into real-world marketing scenarios, such as lead generation, audience engagement, and retention, by outlining the objective, best practices, and step-by-step workflows. This resource helped marketers move beyond simply learning about the features, and instead, understand how to apply the product to accomplish specific outcomes.

The GTM Lab Event

The GTM Lab Event

The GTM Lab Event

I led content development and positioning for Drift’s flagship event, The GTM Lab, refreshing its science theme and shaping the event’s messaging across the landing page, promotional emails, and social channels to drive awareness and registrations.

Results:
- Generated $130,000 in pipeline revenue and 983% ROI
- Won B2B’s Choice Award and Killer Content Award from Demand Gen Report

Drift Brand Guide

As Drift’s brand evolved, I partnered with the Lead Visual Designer to establish clear creative standards and strengthen how we showed up across campaigns and channels. I created external guidelines that captured our voice, tone, and storytelling principles, ensuring every piece of content — from web copy to event assets — felt consistent and on-brand. We also collaborated on defining our visual standards to further unify the look and feel of Drift’s creative presence.

Drift Conversational AI

Drift Conversational AI

Drift Conversational AI

I drove the content development for Drift’s new AI product rollout, including writing the product web page, social copy, and customer and prospect emails. I collaborated closely with the Product Marketing Manager to craft clear, differentiated messaging and with the Visual Designer to ensure a cohesive web experience. To support sales-led outreach, I also wrote an ABM email for key target accounts. Recognizing an opportunity to capture earlier-stage interest, I partnered with an SEO Specialist to integrate FAQs based on high-traffic search terms around AI.

Fwd: Thinking Event Series

Fwd: Thinking Event Series

Fwd: Thinking Event Series

I led messaging and promotion for a multi-event series featuring leaders from brands like Beats by Dre, Neutrogena, and Forbes. For each event, I shaped the positioning of the speaker, refined their abstract, and developed the messaging angle to make it resonate with marketers. I also wrote all supporting copy — landing pages, emails, organic social, and paid ads — and built the promotional strategy across channels.

Results: 
- Generated 3,300+ registrants
- Influenced 200+ opportunities
- Contributed to $650K in closed-won revenue

Acoustic Rebrand

Acoustic Rebrand

Acoustic Rebrand

After positioning sessions with Firebrick Consulting, I worked with the CMO and Brand Creative team to bring our new brand to life across every digital touchpoint. I rewrote the website to reflect our updated value prop, created social posts to build excitement around the launch, and wrote a blog post explaining what changed and why it matters to ecommerce marketers. This rebrand project was all about translating high-level positioning into clear, differentiated messaging.

Acoustic Product Launches

Acoustic Product Launches

Acoustic Product Launches

Each month, I turned product updates into content prospects and customers actually want to read. I write release emails, “What’s New” blog posts, use cases, and social posts that highlight not just what shipped but why it matters. I also created deeper feature-focused blog content to support middle-of-funnel education that drives more conversions and product adoption.

Acoustic Use Case Library

Acoustic Use Case Library

Acoustic Use Case Library

I created a use case library for marketers that connected common marketing goals with clear, actionable ways to use Acoustic Connect to achieve them. The library translated product capabilities into real-world marketing scenarios, such as lead generation, audience engagement, and retention, by outlining the objective, best practices, and step-by-step workflows. This resource helped marketers move beyond simply learning about the features, and instead, understand how to apply the product to accomplish specific outcomes.

The GTM Lab Event

The GTM Lab Event

The GTM Lab Event

I led content development and positioning for Drift’s flagship event, The GTM Lab, refreshing its science theme and shaping the event’s messaging across the landing page, promotional emails, and social channels to drive awareness and registrations.

Results:
- Generated $130,000 in pipeline revenue and 983% ROI
- Won B2B’s Choice Award and Killer Content Award from Demand Gen Report

Drift Brand Guide

As Drift’s brand evolved, I partnered with the Lead Visual Designer to establish clear creative standards and strengthen how we showed up across campaigns and channels. I created external guidelines that captured our voice, tone, and storytelling principles, ensuring every piece of content — from web copy to event assets — felt consistent and on-brand. We also collaborated on defining our visual standards to further unify the look and feel of Drift’s creative presence.

Drift Conversational AI

Drift Conversational AI

Drift Conversational AI

I drove the content development for Drift’s new AI product rollout, including writing the product web page, social copy, and customer and prospect emails. I collaborated closely with the Product Marketing Manager to craft clear, differentiated messaging and with the Visual Designer to ensure a cohesive web experience. To support sales-led outreach, I also wrote an ABM email for key target accounts. Recognizing an opportunity to capture earlier-stage interest, I partnered with an SEO Specialist to integrate FAQs based on high-traffic search terms around AI.

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Meet your next brand champion

Hi, I’m Diane! 👋

And content is my jam. I believe it has the power to move the needle for your business, especially when you put your audience at the forefront of everything you create. And I think that’s even more true in our current world of AI-powered everything.

What I’ve seen though is that for a lot of teams, content ends up being something you just kind of check off your list. But in doing so, you miss out on opportunities for meaningful customer connections, big brand moments, and yes, of course, revenue.

That’s where I come in. I can help you not only brainstorm creative ideas but also execute on them after just a conversation. As a content expert with 16+ years of experience, I’ve got the judgement to know what makes a good story and the skills to turn it into engaging experiences across channels.

From concepting flagship events and building blog strategies to writing campaign messaging and developing product education, there isn’t an aspect of content development I haven’t touched. I’ve helped companies like Acoustic, Drift, HubSpot, and MathWorks not only connect with their audiences, but find new and creative ways to deliver value that keeps customers coming back.

View my LinkedIn profile

Services

📆 Content strategy & planning

I help you decide what to create and why, taking into account your specific audiences, channels, and business objectives.

Areas of expertise include:

Editorial and social content calendars
Email and newsletter strategy
Content repurposing and distribution
SEO and GEO content optimization
Market and trend research

✍️ Copywriting & creative development

I present creative concepts and turn them into brand-aligned copy across digital and in-person experiences.

Areas of expertise include:

Website and landing page copy
Email marketing
Social media content
Digital advertising and paid social
Blog writing
Product marketing campaigns
Event and trade show materials

📣 Brand voice, messaging & storytelling

If you’re starting from scratch or revamping your brand, I can define your voice and translate your value into clear, repeatable messaging.

Areas of expertise include:

Tone of voice and verbal identity
Brand positioning and messaging frameworks
Narrative development and branding for new initiatives
Value propositions and key messaging pillars

🧰 Content operations

I create processes and standards that help teams manage and scale content, while maintaining brand consistency.

Areas of expertise include:

Editorial guidelines and style guides
Creative briefs and content workflows
AI-assisted content creation using Claude, ChatGPT, and Jasper
Compliance, accessibility, and quality assurance
Freelancer and vendor management
Writer coaching and workshops
Project management in tools like Wrike, Smartsheet, Asana, Workfront, Airtable, and Trello

Let's work together ✨

Whether you're looking for a content partner, have questions about your strategy, or just want to connect, I'd love to hear from you. Fill out the form and I’ll get back to you soon.

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