What I Do
01
Content Writing & Copywriting
I create customer-first content that informs and converts, from web copy and emails to social media posts and blogs. My writing style is conversational and creative, helping brands sound approachable while standing out in the market.
03
Digital & Content Strategy
I develop content strategies that align brand goals with audience insights and SEO best practices. I build content calendars, guide creative direction, and manage freelance teams to ensure quality and impact across every marketing channel.
02
Product Marketing
I partner with product and sales teams to create positioning, messaging, and launch content that translates complex features into real customer value. I’ve supported go-to-market efforts through product education, website updates, and release communications.
04
Brand Marketing
I shape and evolve brand identity through storytelling, creative campaigns, and consistent messaging. I create brand standards and writing guidelines that define voice and tone, helping teams align around a shared vision and deliver cohesive, on-brand content.
Recent Projects
Product Marketing
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(Credits: Michelle Balaban, Jessica Mok)
Competitive Campaigns
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(Credits: Jenn Pavlick, Michelle Balaban, Andrea Carrillo)
Virtual Events
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Fwd: Thinking with Kindra Hall​
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Customer webinar
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(Credits: Michelle Balaban, Andrea Carrillo)

About Me
I’ve spent my career helping B2B and B2C brands in the tech and SaaS industries communicate their value and connect with audiences through engaging content.
My range of editorial experience means I’m not afraid to question the status quo or experiment creatively, like using a science concept to promote a go-to-market leadership event or creating a nostalgic 90s quiz to boost conversions. I bring the same mix of curiosity and strategy to every project, balancing big-picture messaging with hands-on execution from day one. I also mentor internal and freelance contributors through workshops and coaching, helping them strengthen their writing skills and take ownership of their work.
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When I’m not crafting the perfect message, you can find me chipping away at my TBR list, painting with pastels, or traveling somewhere new.

