The First Rule of Customer-Focused Website Content: Stop Focusing On Your Company and Products

Okay, that headline sounds counter-intuitive. Your website is about your company and products, after all - of course, you should talk about them, right? Yes, you should. However, the first priority is to create customer-focused website content, not content about your products or company. In other words, you should make [...]

2017-05-18T21:18:20+00:00 October 3rd, 2016|